MBMG’s Anya potatoes win seal of approval in The Grocer Own Label Excellence Awards.

Following their success last year in the Taste of Britain Awards, MBMG’s Anya potatoes received further recognition this month when Sainsbury's Taste the Difference Anya potatoes were announced as winner of the fresh produce category in The Grocer Own Label Excellence Awards.

The Grocer Own Label Excellence Awards recognise the most outstanding products in the own label category. Over 350 entries across 26 categories were judged on taste, appearance, packaging, content, value for money and clarity of labelling. The vigorous and robust judging process commenced with consumer panel judging. Products that made it through to the second round were then judged by a specially selected panel of experts. The esteemed panel included development and celebrity chefs, consumer magazine editors and industry experts with retail buying experience. Products were prepared in professional kitchens in London where the judges factored in the consumer judging scores and together with their own informed opinions selected the winners for each category. The winners were announced at an exclusive lunch on Tuesday 13th May 2008 at The Sheraton Park Lane Hotel, London.

Pictured: MBMG Sales Director Neil Beeton collecting the Grocer Own Label Award for Anya potatoes at the Sheraton Park Lane Hotel, London